In electronic business transactions, a large number of legal requirements from the most varied legal fields must be observed, including telemedia law, competition law, data protection law, trademark law, copyright law and, last but not least, distance selling law. Also, the commercial and tax law obligations to preserve records apply to electronic business transactions.
Anyone wishing to carry out a direct marketing campaign to advertise their own products and services or viral marketing in social networks etc. must, in their own interest, check the admissibility of the campaign, particularly from the point of view of competition and data protection law, otherwise they risk the usual sanctions such as fines, warnings, claims for damages and injunctions from competitors, customers, supervisory authorities etc. not to mention damage to their image.
We provide comprehensive advice on eCommerce issues, whether it is the establishment of an online shop or the implementation of (direct) marketing campaigns etc.