The area of e-commerce includes several fields of law, e.g. telemedia law, competition law, data protection law, trademark law, copyright law and not least distance selling law. Safekeeping responsibilities due to commercial and tax laws also apply. Before starting a direct marketing or viral marketing campaign in order to promote a product or service, the lawfulness of such campaign has to be reviewed especially regarding competition and data protection law aspects. Common sanctions due to breaches of the applicable provisions are amongst others administrative fines, contractual penalties, criminal liability, cease and desist claims by competitors, and – not least – massive damages to a company’s image.
We offer our legal services in the whole field of e-commerce, whether it be e.g. the establishment of an online shop or the undertaking of (direct) marketing campaigns et cetera